Virat Kohli Replaces Shah Rukh Khan as Most Valuable Celebrity Brand
Team India captain Virat Kohli creating new records in ground with his best form now created another record outside the ground. Virat Kohli who already crossed legendary footballer Lionel Messi in Brand value. Now he surpassed Bollywood superstar Shahrukh Khan and stood as India’s highest-paid celebrity. Virat Kohli is the most valuable celebrity with highest brand in the country.
According to a leading corporate consulting firm Duff and Phelps, With Brand value Rs. 921 crores, Kohli stood in first place and Shahrukh Khan with Rs. 678 crores brand value following him. Deepika Padukone with Rs. 595 crore and Akshay Kumar with Rs. 300 crore are in third and fourth place consequtively.
Duff and Phelps said it was the first time that Shahrukh Khan lose the first place in brand values after staring announcement of Celebrity brand value. P.V. Sindhu Tennis player, got a place in top-15 list for the first time. Her Brand value is about Rs. 95 crores, stood in 15th place. P.V. Sindu is the only female player in the list. Dhoni with Rs. 134 crores Brand value occupied 13th place.
About 50 per cent of the commercial advertisements in India are celebrities among the top 15. Celebrities among the list acted in 205 advertisements in the last year and this year this number has reached 234! The brand value is calculated based on the value of the companies that the celebrities agrees with for advertising.